A Model of Light Customization | Jetour Traveler and Freedom Steed Edition Launched
Mar 13, 2026
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On March 11, 2026, the Jetour Traveller Steed Edition and Jetour Freedom Steed Edition were officially launched. As the Year of the Horse upgraded models of the Jetour "boxy SUV" family, both vehicles come standard with the XWD fully automatic intelligent four-wheel-drive system. With factory light customization, they lower the entry barrier for off-road enthusiasts and redefine the new standard for hardcore off-roading.
Exterior Design
Boxy Styling Showcasing the Spirit of the Steed
Traveller Steed Edition
Both the Traveller Steed Edition and Freedom Steed Edition retain the classic "boxy SUV" silhouette, yet each boasts its own distinct character, perfectly showcasing a rugged off-road style.
The Traveller Steed Edition presents a bold and commanding overall look, with the JETOUR three-dimensional grille resembling a resolute face, highlighting its rebellious personality. The straight waterfall-style full-width taillights light up like shooting stars, making the vehicle highly recognizable. With a 28° approach angle, 30° departure angle, and 220 mm ground clearance, it delivers exceptional off-road capability, demonstrating a strong determination to conquer challenging terrains. The Liying Black matte paint adds a sense of mysterious toughness; its matte finish is long-lasting, with 50% improved scratch resistance and 20% deeper black tone, providing strong visual impact and durability.
Freedom Steed Edition
The Freedom Steed Edition also builds on the boxy SUV foundation, featuring the iconic "four-leaf clover" headlights, which shine like stars at night, giving it outstanding recognition. On the sides, the tall body enhances off-road capability, projecting a powerful and imposing presence. Muscular wheel arches resemble strong arms, showcasing the beauty of strength, while the sharp waistline slices across the body like a blade, adding dynamic flair. It also uses Liying Black matte paint, combining visual texture with practicality, achieving a rugged yet refined and durable finish.
Modification Culture
Official Light Customization, Upgraded Driving Fun
Leveraging the "Travel+" ecosystem, Jetour JMK, the brand's official trendy customization division, provides users with a wide range of personalized modification solutions and customized vehicle-play services. From exterior styling upgrades to performance enhancements, whether it's light adjustments or deeper modifications, Jetour can meet diverse user needs.
The official light customization model offers clear advantages. It eliminates the hassle of searching for modification shops and selecting parts on your own, while reducing both cost and complexity. At the same time, factory-backed quality ensures reliability and safety, allowing users to enjoy the true freedom of vehicle customization without worrying about quality or security issues.
Off-Road Performance
Standard AWD Across the Lineup, Lowering the Barrier to Off-Roading
Over the past eight years since its establishment, Jetour Auto has remained committed to its "Travel+" strategy, continuously cultivating the off-road segment. Backed by Chery's 29 years of automotive expertise, the brand has developed a distinctive off-road technology system, making off-road driving an accessible and enjoyable travel option for everyone.
The Traveller Steed Edition and Freedom Steed Edition inherit Jetour's hardcore off-road DNA, with the entire lineup equipped with the XWD fully automatic intelligent four-wheel-drive system, along with an intelligent torque manager and an electronic limited-slip differential. The system can automatically switch between two-wheel drive and four-wheel drive within 0.1 seconds, completing the entire process from road condition recognition to power distribution, much like a steed instinctively sensing changes in terrain.
The vehicles also support 7 + X one-touch off-road modes, automatically switching to the appropriate driving mode within 0.15 seconds-without the need to stop or manually engage differential locks. Even beginners can quickly transform into off-road "dark horses."
The Traveller Steed Edition is powered by the "China Core" Kunpeng 2.0TGDI engine, one of the nation's top ten engines, delivering ample power. Its body torsional rigidity reaches 31,000 N·m/deg, providing a solid safety barrier, and it boasts a 28° approach angle, 30° departure angle, and 700 mm wading depth, offering excellent all-terrain off-road capability.
The Freedom Steed Edition features a minimum ground clearance of 200 mm and a wading depth of 700 mm, with 80% of the cage-style body constructed from high-strength steel, ensuring safety even in challenging off-road conditions.
Interior Features
Luxurious and Comfortable, Meeting Diverse Needs
Traveller Steed Edition: Rugged Luxury with Strong Technological Appeal
The Traveller Steed Edition interior exudes rugged luxury. Premium soft-touch materials combined with G318 light-etched trim panels create an upscale and commanding atmosphere. The 64-inch panoramic sunroof makes the cabin feel open and airy, perfect for scenic views by day and stargazing by night, offering a truly enjoyable experience.
The intelligent features keep pace with modern trends, equipped with the Qualcomm Snapdragon 8155 chip and TOUR OS 3.0 system for smooth operation. It comes with L2-level intelligent driver-assistance and a 540° panoramic camera system. The L2 driver-assist reduces driving fatigue and enhances safety, while the 540° panoramic view provides a comprehensive understanding of the vehicle's surroundings, helping to avoid scrapes or collisions and making every journey more relaxed.
Freedom Steed Edition: Supreme Comfort, Versatile for Every Scenario
The Freedom Steed Edition interior features a classic T-shaped layout, offering a clean and elegant design, complemented by a four-spoke steering wheel. In terms of technology, it is equipped with a fully digital instrument cluster and a 15.6-inch central touchscreen, powered by the Snapdragon 8155 automotive chip. The system supports CarPlay, HiCar smartphone integration, and four-zone voice control. Additionally, the cabin includes a SONY audio system and a 50W air-cooled wireless phone charger.
The launch of the Jetour Traveller Steed Edition and Freedom Steed Edition marks an important breakthrough for Jetour Auto in the off-road travel segment. With their distinctive design, powerful performance, and luxurious features, these vehicles offer consumers a brand-new travel experience. Looking ahead, Jetour Auto is expected to continue innovating and setting new trends in off-road travel.